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THE SECRET TO BUILDING STRONG ONLINE COMMUNITIES AND ‘BIG SOCIETIES’, IS .. ??
Having hinted about it in numerous podcast, we thought it would be only fair to break down how crypto-communities and online community at large, do operate, or aggregate online.
-,The ‘6 C’ of the DIGITAL INCEPTION PILLARS are a good starting guide, by definition:
Once you respect the ‘6 C’, as described at the Facebook Dublin conference in 2019 !!
Content - Curation - Community - Conversion - Commerce - Compliance
We’ve already covered that issue below on #ADMP’s own blog.
- </> - THE COMPLEXITY OF ONLINE COMMUNITIES
There are of course, different types of online communities at play here. Some are more passive, or active than others, some are simply more vocal, some can be ‘organic’ and self-made, others can be setup by a community leader, with a clear plan and vision in mind.
Online communities are by nature diverse and complex, as any human organisations (Businesses, clubs, cities, societies, organisations, trade unions, etc…), therefore it behooves us to avoid “generalizations” and “over-simplifications” of their goals and attributes.
Whenever assessing an online community, as a group, it is often a good rule of thumb, to assess the “core of the community”, or the most active, vocal, influential, and motivated individuals within a community.
The CORE OF COMMUNITY usually carries with strength, the message, the goals and vision of the online community, wether there is a clear leadership or not.
The role of leadership is to organize, prompt and activate its member within a set of rules, values and guidelines, they usually ALL agree upon, in the case of the most succesfull online communities.
- <//> - HOW DO YOU ANALYZE AN ONLINE COMMUNITY IMPACT OR EFFECTIVENESS ?
In the face of such complexity involving knowledge in individual and group psychology, marketing, politics, relationships, …
… We had to narrow down our findings to measuring online communities with an effective, or ‘real’ online presence, made of ‘organic human-beings’, and the possibility of measuring its impact online and offline with actual data and analytics.
Ultimately, you may want to build ‘action-led’ online communities, that will transfer its ‘Online powers’, to the ‘streets’, the ‘real-world’, or ‘enable commerce or make money’ if it is your goal.
You will therefore set first, OKR (Objectives Key Results) as defined by the different #Google teams, broken down in quaterly targets, FOR EXEMPLE > KPIs track the outcome of an existing activity, while OKRs provide a framework to improve KPIs. OKRs (also called lead goals) challenge limitations and define how to achieve success. By contrast, KPIs (also known as lag goals) describe results.
Which will be translated into realistic and ‘progressive’ KPI (Key Performance Indicators), broken down into weekly or monthly targets.
OKR and KPIs will be of course, correlated.
-<///>- LOOK FOR QUICK “PROOF-OF-COMMUNITY” (Online)
Community Building (Community Management, Content ) :
—> according to Raul Pal’s Rule from Real Vision Youtube channel, an online community has,>
A. ‘Clear leadership’ (Online Moderators, admin ..) -> Find ‘Proof-of-Leadership’
B. A mission statement (Outlining the short-term and long-term vision) -> Find ‘Proof-of-statement’
C. A set of rules (Accepted or voted by the community) -> Find ‘Proof-of-rules’
D. A set of values (Accepted or voted by the community and carried via the ‘Community culture’) Find ‘proof-of-values’, or ‘Proof-of-culture’ which are paramount to assess the durability of that community (Memes, gifs, social dances, etc..)
==> USER GENERATED CONTENT tells you a lot on that front: Find it and assess it, however peculiar, odd, ridicule or ‘sensitive’ it might be !!
-<////> - FROM ‘Online Community’ building to ‘METAVERSE building’ –→ Seamless online/offline Engagement, further with your audience
- PROOF-OF-METAVERSE: Any digital elements leading the researcher to find proof of a digital representation of AI, VR, Real -life, altogether that will be part of our regular life.
– The 2D world of screens will turn into a 3D online experience, with ‘Online community-based’, multiple platforms
—> FB + WHATSAPP + IG = #META !
MARK ZUCKERBERG: #Facebook is now META, a METAVERSE company, as we’d already mentionned in previous articles and BLOGPOSTS !’ :
Here it is from the FACEBOOK/META website, below !
The question, at the time, was HOW DECENTRALIZED the META metaverse, will be, of course ?? To balance your VISION of #Metaverses, we’ve also browsed the interwebs, to bring you a different opinion of Zuck’s vision.
Beyond the GREEN IT pillar being fulfilled by a potential virtualization of our offices and servers, which would SAVE TONS OF ENERGY !! …there is an alternative vision to the META vision and it would be good to listen to it, in a ‘food-for-thought’ kind of way, right below !!
<=> #BITCOIN = The ONLY SUCCESFUL MILK-CRATE CHALLENGE EVER ?
Podcast :
LINK TO THE DIGITAL INCEPTION (Groups, Metaverses and Communities building) >
Let’s see if it helps make up your mind (?) :
Read Jacob Silverman’s criticism of Facebook’s version of The Metaverse and why he calls its the soulless version of future on The New Republic :
The breathlessly overhyped promise of “the metaverse,” a vast digital space that could combines virtual and augmented reality.
For most Social Media Watchers, the metaverse has been SHOUTOUTED as the next big thing, where hybrid virtual/physical worlds could deliver environments for people to socialize, live, and work.
We believe in it, as the bedrock or the foundation for the future METAVERSES to come, will be on…. Online Social Media, by definition, …
…and the #Bitcoin Electronic ‘Big society’ (Which is simply, an aggregate of several online communities with the same values but different approaches to an issue) has proven it, since its Hypersonic Digital Inception of January 2009, as per the Satoshi protocole!
→ PROOF OF CONSUMER-BASED COMMUNITY?
Refers back to online GROWTH HACKING MARKETING 1st PINCIPLES : AARRR > https://builtin.com/growth-hacking/aarrr
Acquisition - Activation - Retention - Referral - Revenue
- PLEASE, PAY ATTENTION: Do not limit your vision to ‘Consumer internet principles’ which often give you a biased opinion of the internet as just a giant “marketing-machine”;
Whilst you could also argue equally that the internet is based on the principles of multiple online connections, online communities, online ‘Big Societies’ and their values, and let’s face it…
… Mostly ’Human to Human’ multi-connections, and communications (H2H) !!
END.
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THE SCIENCE OF ONLINE COMMUNITY BUILDING by #ADMPers !